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    Master Business English: 90 Words and Phrases to Take You to the Next Level: Master Business English, #1
    Master Business English: 90 Words and Phrases to Take You to the Next Level: Master Business English, #1
    Master Business English: 90 Words and Phrases to Take You to the Next Level: Master Business English, #1
    Ebook98 pages1 hour

    Master Business English: 90 Words and Phrases to Take You to the Next Level: Master Business English, #1

    By Jenny Smith

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    About this ebook

    Want to take your business English to the next level?

    Most textbooks teach the same things; presentations, speaking on the phone etc. This is great at the beginning, but if you are going to succeed, you'll need more.  

    You need to be able to walk into any business situation and feel seriously confident. That is why I wrote this book; to help you go from good to great. To really master business English.

    Learn: 90 essential words and phrases that will give you an edge in the business world.

    Improve by using examples: We have included many examples, so you can get a real feel for how to use these business words and phrases. 

    Master: the language in the following essential business English topics.

    General business English.

    Start-ups.

    Online business.

    Finance.

    This book is the perfect stepping stone from 'textbook' business English to the 'real' language that will help you excel in the business world. If you are ready to truly advance, press the buy button and get started today.

    LanguageEnglish
    PublisherIsaac Perrotta-Hays
    Release dateAug 18, 2018
    ISBN9781386536222
    Master Business English: 90 Words and Phrases to Take You to the Next Level: Master Business English, #1

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      Book preview

      Master Business English - Jenny Smith

      How to master business English.

      I exclusively taught business English for around three years and used perhaps 20 different textbooks throughout that time. While some were better than others they all basically taught the same stuff. At the end of the book the student could give a presentation or join a meeting, but is that all there is to business? What about all of the advanced language that is used all day long in businesses throughout the world? There is a massive gap between understanding textbook English and surviving in a real world business situation.

      This book was written to help you move from ‘textbook’ English to feeling confident in real business situations. We will cover 90 of the most useful words and phrases in general business, start-ups, online businesses and finance. There are clear explanations of each word, a translation of the word and then a section on how to use the word correctly.

      Also as a small publisher I rely on reviews to get my books noticed. Even if there are other reviews already, I really appreciate your feedback. Please leave a review. Thank you very very much.

      General Business Terms

      What is an ‘ad campaign’?

      This is when a company advertises its products or services. Perhaps it is one type of advertisement but it could be many types, for example magazine, TV and billboards..

      Example: As a businessman I often wonder if advertising actually works. I mean, I spend thousands of dollars on an ad campaign and of course there is an increase in sales, but is it actually worth all the time and money that I put into it? I think with the advent of social media*, traditional ad campaigns will become a thing of the past. People will be more likely to buy off you if they trust you.So that’s where social media is really great; you can actually build up a relationship with your prospective customers*.

      * Please see the social media chapter.

      *A ‘prospective customer’ is someone who may become a customer in the future.

      How to use: Our recent ad campaign was really successful and we got a lot of new clients.

      What is an ‘audit’?

      This is when the tax office or another outside agency comes into your company to check that your financial records are correct.

      Example: I think that being checked up on by anyone can be stressful, but being audited is a different (much higher) level of stress. In my second year of business, my company was audited by the tax office. Although all of my books* were above board*, because I was just getting started, there were of course lots of small mistakes. Luckily the auditor was pretty helpful and helped me get everything in order. If I could give new businesses some advice, I would recommend that you learn good bookkeeping from the beginning. This will help you out a lot in the future.

      *The ‘books’ refers to ‘bookkeeping’ which means to keep financial records for a company, to make records of a company’s financial transactions.

      *‘Above board’ means ‘honest’, ‘legal’. ‘legitimate’.

      How to use: My company was audited last year, and everything was fine.

      What is ‘bankruptcy’?

      This is when a company can no longer continue trading because it has serious financial problems. Another common phrase is to say that a company has ‘gone under’, or that it has ‘gone bust’.

      Note: A more technical term is to say that a company has gone into ‘administration’.

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