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    100 Tips to Small Business Results: Tips and Case Studies to Grow Business Owners and Propel Revenue
    100 Tips to Small Business Results: Tips and Case Studies to Grow Business Owners and Propel Revenue
    100 Tips to Small Business Results: Tips and Case Studies to Grow Business Owners and Propel Revenue
    Ebook111 pages1 hour

    100 Tips to Small Business Results: Tips and Case Studies to Grow Business Owners and Propel Revenue

    By Shelly Berman-Rubera

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    About this ebook

    "100 Tips to Small Business Results" is a compilation of ideas pulled from SBR's 6 Steps to Small Business Results framework. This framework helps small business owners overcome three of the main issues they face: a sense of isolation, the burden of feeling overwhelmed, and lack of a revenue-generating model. Structured in an easily digestible format that supports the day to day needs of running a business, the book includes insightful information as well as a process that urges accountability and commitment. You will find tips, case studies, and short accountability homework assignments to help you commit to yourself and your business success. In this short, information packed book, you will be inspired, educated and given meaningful ideas to improve your business which can implemented right away.

    Why this Book?

    This tip book is unique in that it provides you with a systematic format and process rather than solely information. Each section has a worksheet with a built-in system of accountability for the reader to identify a tip, make a commitment to their business growth, and then observe and measure the results of their actions.

    The comprehensive game plan is incredibly valuable both to the new entrepreneur as well as the seasoned business owner. Shelly brings her wealth of wisdom and experience in a dynamic program. Tough economic times call for creative and innovative solutions to weather the storm. Shelly has laid out a game plan that allows a small business owner to focus on the important tasks on a day to day basis, to increase market share, promote brand awareness and increase revenues. I highly recommend this book to anyone looking to grow or build a business.
    --Paul Pasquarosa, Sales Manager, Safeguard Security

    SBR has created a valuable approach to help business owners and entrepreneurs achieve growth. Shellys passion and expertise shine through.
    --Nan Langowitz, Professor, Babson College

    "SBR has been instrumental in helping me get crystal clear on my target market and how to best present my brand.
    --Sheira MacKenzie, Certified Mortgage Advisor, Fairway Mortgage

    LanguageEnglish
    PublisherAuthorHouse
    Release dateFeb 25, 2012
    ISBN9781477229309
    100 Tips to Small Business Results: Tips and Case Studies to Grow Business Owners and Propel Revenue
    Author

    Shelly Berman-Rubera

    Shelly Berman-Rubera is the Founder/President of SBR- Small Business Results, a business development company located in Newton, MA. Shelly is a serial entrepreneur, business consultant and speaker. Her qualifications as a Certified Small Business Coach, Lifestyle Management Consultant and Speaker have allowed her to inspire and educate people and businesses for over 30 years. She was named one of the top ten executive coaches in the region by Boston Women's Business and was nominated for the 2010 and 2011 Celebration of Excellence Award for "Entrepreneur of the Year" sponsored by Enterprise Bank. Shelly has the magic touch for recharging your batteries, getting momentum and helping you stay focused on the results that matter most!

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      Book preview

      100 Tips to Small Business Results - Shelly Berman-Rubera

      © 2012 Shelly Berman-Rubera. All rights reserved.

      No part of this book may be reproduced, stored in a retrieval system,

      or transmitted by any means without the written permission of the author.

      Published by AuthorHouse 3/19/2012

      ISBN: 978-1-4685-4562-3 (sc)

      ISBN: 978-1-4772-2930-9 (ebk)

      Library of Congress Control Number: 2012901295

      6 Step Framework Model designed by Mario Franic, Ascenda Creative.

      All internal graphics designed by Michael Cucurullo, Teplow Cucurullo Communications.

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      logz.jpg

      Contents

      Acknowledgement

      Overview

      Step 1: Commit to Yourself and Your Business Success

      Commitment is the key to success and is based on the premise of vision, purpose and action. Discover how to create commitment and accountability to propel forward.

      Step 2: Focused Daily Business Results

      Today more than ever, every minute must be focused. The work day, the marketing strategy, the goals, the appointments and the priorities must be structured, focused, and disciplined. When you plan each day, month, and quarter you will end up with a great year!!

      Step 3: Differentiating Yourself And Marketing Your Business

      With a cogent, clear and focused message you will be able to sell, connect and attract others to your business. Businesses need new energy, learning and strategic plans to move forward.

      Step 4: Creating Effective Business Relationships

      There is a major difference between networking, selling, and building relationships. It is not just about networking; it’s about creating connection and trust in a person, a process, and an outcome.

      Step 5: Managing the Emotional Side of the Business

      Emotional Intelligence is having the understanding and awareness that emotions are the drivers and influencers in all decisions. The way business owners handle emotion changes the way your customers feel, which affects the way they buy, ultimately affecting your bottom line.

      Step 6: Accountability and Commitment = Success

      A system of accountability encourages, teaches and enforces commitment. Accountability is an amazing form of discipline that opens the door for ownership of your success.

      Acknowledgement

      First and foremost this book is dedicated to my two children, Jeremy Richard Rubera and Jessa Rose Rubera, both of whom I adore and am so grateful to. Being the child of a business owner and entrepreneur is not always easy. In my moments of frustration and when I thought about quitting, one or both of them would always in the quietest, sweetest, and most sincere way look me in the eyes and say, Mom, you keep going. We know you will succeed and love what you are doing. In my busiest times, I always knew that they were my number one priority and that they were proud of me.

      To my mother, Frances Meline, and my father, Jeremiah Berman, for their entrepreneurial spirit and their work ethic.

      My deepest appreciation and gratitude goes to Susan Lemke, Babson MBA Center for Career Development, for her belief in me, and to the Babson students and the Babson MBA graduates who supported me and believed in me and in this company, and for whom I have the deepest respect as colleagues and friends: Danielle Assumpcao, Irina Rosenblit, Dana Landers, Kristen Holihan, Rachel Texeira, and extraordinary recognition for Shirin Shahin and Tim Montgomery for their brilliance in execution, intelligence, and devotion.

      And to my dear friends and colleagues who have been there all the way for me with their amazing love and support.

      A special thanks to my friends; Barbara Blauer, Suzanne Salter and Jamie Levey.

      Overview

      Dear Reader,

      During the past thirty years, I have spent my professional life as a serial entrepreneur and speaker. This period represents three decades of experiences and lessons that are highly relevant to success in today’s business world. These experiences include running businesses, consulting, and coaching others to successfully navigate a variety of challenges in the day-to-day business world. More

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