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    A Journey into Business: Walk on the Wildside
    A Journey into Business: Walk on the Wildside
    A Journey into Business: Walk on the Wildside
    Ebook109 pages46 minutes

    A Journey into Business: Walk on the Wildside

    By Kate Wilde

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    About this ebook

    Many people dream of starting a business but it is a special kind of person that takes that leap of faith to pursue the dream. Are you that person?

    A Journey into Business is a book full of practical tips gained from Kate Wildes many years experience of advising people new to business. What makes this book so special and different is that it includes quotes, advice and tips from those who have been there and experienced it first hand, people who have been inspired by Kate and gone on to start and grow successful businesses.

    Starting a business is like setting out on a journey, the better you prepare, the more likely you are to reach your destination. Along the way you will find all kinds of things thrown in your path to distract and challenge you, but its how you handle these challenges that determine whether or not you will succeed.

    If you are at the beginning of your journey into business this book will provide you with a greater understanding of the more practical issues you will need to consider. For many people the journey begins with a great idea but without knowing how to take things forward. The next stage is often the sudden realisation that there is so much to learn and this can seem overwhelming. If you get past this and form a plan you will begin to see much more clearly how it will all fit together and then its up to you to make it happen.

    This book is designed to guide you through the early stages of starting a business, to teach you the lessons of those who have walked the path before you, and to be your companion along the way.

    Enjoy your journey.
    LanguageEnglish
    PublisherAuthorHouse UK
    Release dateSep 18, 2012
    ISBN9781477226490
    A Journey into Business: Walk on the Wildside
    Author

    Kate Wilde

    ‘To inspire and motivate people to start, grow and succeed in business’ is her mission and with this comes a real passion for helping people to make their dreams a reality. Having gained a wealth of hands-on experience running a small business, together with academic study as a mature student, Kate felt that she was in a perfect position to support other business owners to start and grow their business. Over the past twelve years Kate has earned a high level of credibility and respect not only with the many businesses that she has worked with but with other business professionals too. Kate has received recognition for her work through being presented with a special IBA (Institute of Business Advisers) award for ‘innovative use of advisory skills’ in 2006 and in 2008 she was awarded ‘Best Business Supporter’ by Enterprising Women. In 2011 she was appointed as one of 50 enterprising women in the UK who are working alongside women and girls to encourage them to consider, starting and growing businesses. Kate is a regular columnist for the Eastern Daily Press business pages which gave her a real taste for writing which has motivated her to writing her first book. Based close to the beautiful Norfolk Broads National Park and surrounded by 70 miles of coastline Kate doesn’t have to travel far from her home in Norwich to find time and space to think, plan and to find inspiration to share with others.

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      Book preview

      A Journey into Business - Kate Wilde

      © 2012 by Kate Wilde. All rights reserved.

      No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

      Published by AuthorHouse   09/11/2012

      ISBN: 978-1-4772-2648-3 (sc)

      ISBN: 978-1-4772-2649-0 (e)

      Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Contents

      Acknowledgements

      Introduction

      The Ingredients Of Success

      The Next Step

      So You Think You Have A Great Idea For A Business?

      Case Study

      Business Planning

      Getting Your Business Started

      Vision, Mission And Goal Setting

      You And Who Else?

      Identify Yourself

      Promoting Your Business

      Sell, Sell, Sell

      It’s Not What You Know, But Who You Know

      Case Study

      On The Money

      Managing Customers And Money

      A Matter Of Confidence

      Case Study

      Keeping It In The Family

      Summing It Up

      About The Author

      Glossary Of Business Terms

      Dedication

      This book is for my daughter Verity, the light of my life.

      ACKNOWLEDGEMENTS

      This book could not have been written without the fabulous response I received when I first sent out e-mails asking for feedback from people I have had the pleasure and privilege to work with. With many of the replies I received a brief update on their business, so many success stories.

      Some of these people are specifically mentioned in the book, they include Katrina Parsons, Trevor Starling, John Cator, Andrew Cropley, Paula Vika and others that I’ve not named but will know who they are. I would particularly like to thank Claire Wade, Martin Wright and Sally Porter for sharing their own business journeys with us, I hope that others will find inspiration in these case studies.

      For bringing the book to life with the cover design I would like to thank Nick Applin and Nathan Ferguson of Ouch Creative Ltd.

      Thinking about writing a book and actually doing it are two totally different things, but the person who gave me the confidence to write was Paul Hill who, as Business Editor for The Eastern Daily Press invited me to write a column for the newspaper. I think his exact words were instead of bending my ear about all these things you have an opinion about, why don’t you write a column? Thank you Paul, this was my launch pad.

      I would also like to thank Mike Barker, who has provided me with lots of material to write about and not forgetting Laura Kelly and Justine Dearden for their constant support, and for helping me when completion seemed so close, yet still so far.

      INTRODUCTION

      By watching many of the popular TV business programmes it is easy to believe that the business world is full of ruthless, aggressive people. Well that may be the case in the corporate world, but my world is small business, micro business, made up of decent hard working people who are passionate about what they do. They have a deep sense of integrity and although they are in business to make money, that is rarely the driving force. As confidence is gained many people find success brings them financial rewards beyond all they dared imagine. Welcome to the world of the self-employed, small business owner.

      Having spent the last 12 years training, advising and mentoring people who have taken the big brave step into self-employment I found that every now and again someone will come up to me and say I always remember what you told me about… . and I still use your advice. For whatever reason, the words have stayed with them, some business tip which has become imbedded in their minds and in many cases used to great effect. I realised that if I could collect all these golden nuggets of information together I could use them as the basis for a book, a practical, useful book to help other people who were just starting out in business.

      I had toyed with the idea of writing for many years and although I recognised that I could use it as a means of sharing my knowledge and experience, producing yet another guide to success in business wasn’t enough. I also felt that there was a big gap in the market because most of the books available seem to be aimed at ‘entrepreneurs’ the real trail blazers, but the majority of people don’t see themselves in this way, they are simply self-employed.

      Following my initial plea for help the feedback began to follow. I was quite amazed at some of the things that had been remembered, often throw away comments from me but somehow they resonated with the people that have attended my workshops.

      I decided that by collecting these anecdotes and stories I could offer a book full of really useful tips. My hope is that those who read this book will identify with, and use the experience of others to help them along the path of business success.

      I too have been inspired by many gifted speakers and authors. There is no copyright on their wise words or on anything that I have to say, it is all to be shared. It is my hope that what I have written does get shared and is used to good effect and to help those that want to start, grow and succeed in business.

      THE INGREDIENTS OF SUCCESS

      Self-employment doesn’t suit everyone, for many people the thought of running their own business is a dream come true bringing independence, flexibility and control of their life. But many people need the structure that employment brings, the routines, operating under instruction and regular pay. Of course if you’ve only ever known life as an employee you won’t know if self-employment suits you until you start working for yourself. It’s all a bit of a gamble, but let’s see how well you measure up against our checklist of attributes generally associated with people who run successful businesses.

      Checklist for the Ingredients of Business Success.

      1. Attitude—the reality is that you can have a great business idea, the perfect plan, funding in place and still fail. Alternatively you can have a half baked idea, ride by the seat of your pants and make a fortune. It all comes down to having the right attitude. If your attitude is poor, your chances of succeeding are seriously limited. There are many characteristics that are recognised as common amongst those who do succeed, you may have to work at developing

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