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    Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial
    Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial
    Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial
    Ebook52 pages24 minutes

    Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial

    By Kelechikwu Emmanuel Oguejiofor

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    About this ebook

    For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendationsboth theoretical and practical implicationsto make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.
    LanguageEnglish
    PublisherTrafford Publishing
    Release dateAug 26, 2014
    ISBN9781490742588
    Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial
    Author

    Kelechikwu Emmanuel Oguejiofor

    The author Emmanuel Oguejiofor is a Derby MBA and Nottingham First Class Honors in International Business. Mr. Oguejiofor is accredited with Membership accolade of Chartered Management Institute, United Kingdom. He leads top level technocrats as Founder and CEO at HoveHive Group, a leading Chartered Management Brand.

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      Book preview

      Explaining Effective Marketing in Contemporary Globalism - Kelechikwu Emmanuel Oguejiofor

      Copyright 2014 Kelechikwu Emmanuel Oguejiofor.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written prior permission of the author.

      ISBN: 978-1-4907-4259-5 (sc)

      ISBN: 978-1-4907-4258-8 (e)

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Any people depicted in stock imagery provided by Thinkstock are models,

      and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      Trafford rev. 08/18/2014

      21816.png www.trafford.com

      North America & international

      toll-free: 1 888 232 4444 (USA & Canada)

      fax: 812 355 4082

      Contents

      Acknowledgement

      Abstract

      Executive Summary

      1.1   The Constantly Changing Process Of The Business Environment In Which The Company Operates And Decisions About How To Change The Marketing Mix In Order To Succeed And Reflect New Strategies Suitable For Changing Environment

      Introduction

      The Marketing Mix

      1.2   Ways To Strengthen The Competitive Position Of The Company And Discuss Ways To Satisfy Customers And Achieve Performance Targets According To Its Resources And Abilities

      The Marketing Environment

      Internal Environment

      Micro Environment

      The Macro Environment

      1.3   Formulation Of Segmentation, Targeting And Positioning (Stp) Strategies Of The Company

      Knowing The Market

      Target Marketing

      The Target Marketing Process

      Market Segmentation

      Market Targeting

      Products: Goods, Services And Ideas

      The Total Product Concept

      1.4   Decision-Making About Production And Operations, Finance, Human Resource Management And Other Business Issues In A Complex Situation

      Planning

      1.5   Conclusions

      References

      Authors Biographical Notes

      ACKNOWLEDGEMENT

      This book and the honor it contends should all be championed to the immense sacrifice made by those who I ought to forever be greatful to, my beloved parents Father Chief Sir, Jonathan Oguejiofor (JP) (Nwakaibeya), but most especially my beloved mother Late Lady Helen Amaka Oguejiofor (Agunwayi) , both parents hails from Oraifite, Ekwusigo Local Goverment in Anambra State, Nigeria. She was the

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