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    The Magic Wand Brand Strategy
    Unavailable
    The Magic Wand Brand Strategy
    Unavailable
    The Magic Wand Brand Strategy
    Ebook76 pages56 minutes

    The Magic Wand Brand Strategy

    By Tayo Abobarin

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?

    It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. How do you help customers escape being 'oblivated' and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?

    From Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.

    Among other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with. Brand strategy books used to be complex and boring, until now!

    LanguageEnglish
    PublisherTayo Abobarin
    Release dateNov 16, 2018
    ISBN9781386744160
    Unavailable
    The Magic Wand Brand Strategy
    Author

    Tayo Abobarin

    Tayo Abobarin, also known as "The Brand Architect," is a Nigerian Architect and Brand Strategist. He helps businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture. ​Tayo is a member of The Chartered Institute of Marketing and an executive member of Life Coaches Association of Nigeria. He is the founder of IDSbrands, a Brand Identity and Digital Experience Design Agency; and the host of “The Pub,” an online community set to help members build businesses driven by the right ideas and strategies. His aim is to help organisations and entrepreneurs build functional and profitable brands using simple processes and practical strategies via digital and traditional platforms.

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