Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System
    Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System
    Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System
    Ebook414 pages5 hours

    Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System

    By Doug Hall

    ()

    Switch to audiobook
    Read preview

    About this ebook

    Transform the art of innovation into a reliable system!

    System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness.

    Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace:

    If you’re Meaningfully Unique life is great!
    If you’re NOT Meaningfully Unique you’d better be cheap.

    Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day.

    What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development.

    In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.

    LanguageEnglish
    PublisherClerisy Press
    Release dateNov 13, 2018
    ISBN9781578605828

    Read more from Doug Hall

    Related to Driving Eureka!

    Related ebooks

    Motivational For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Rotman Management

      Sep 1, 2023

      Published in January, May and September by the Rotman School of Management at the University of Toronto, Rotman Management explores themes of interest to leaders, innovators and entrepreneurs, featuring thought-provoking insights and problem-solving

      1 min read

    • Article

      From The Editor.

      Aug 4, 2020

      From The Editor.
      2 min read

    • Article

      Games That Fuel Innovation

      Aug 9, 2022

      Games That Fuel Innovation
      2 min read

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Creativity Hubs

      Aug 5, 2019

      Creativity Hubs
      3 min read

    • Article

      My Week In The Wild

      Dec 7, 2021

      My Week In The Wild
      1 min read

    • Article

      The Rabbit Hole

      May 11, 2023

      The Rabbit Hole
      7 min read

    • Article

      Q&A

      Jan 1, 2024

      Think about a start-up, but at scale. An archetypal tech start-up is an egalitarian band of people on a mission. It’s not terribly hierarchical — people do whatever needs to be done, but they’re all pointed in the same direction. They keep iterating

      5 min read

    • Article

      Democratize Innovation

      Aug 12, 2020

      Innovation means a lot of different things to a lot of different people. A startup flickers to life on it, a well-toned unicorn has often had a steady diet of it, and legacy brands will, at some point, inevitably hear that the lack of it is the reaso

      5 min read

    • Article

      Post The Christchurch Attacks: What Leaders Can Do To Foster A More Inclusive Culture

      Jun 24, 2019

      RECENTLY, Prime Minister Jacinda Ardern’s Christchurch Call was signed by an unprecedented group of tech companies and world leaders in Paris. The pledge committed all who signed it to fight the spread of terrorist and extremist content online. New Z

      3 min read

    • Article

      Wesley Ng

      Jan 3, 2023

      Wesley Ng is the founder and CEO of Casetify, the much-loved tech accessories brand. How does your business make a difference? We make a difference in our users’ daily lives; we impact the livelihoods of many artists; and our work impacts the envir

      3 min read

    • Article

      Fixing The Diversity Problem

      Oct 16, 2019

      Fixing The Diversity Problem
      4 min read

    • Article

      Leading With Empathy

      Sep 1, 2020

      When some people hear the word empathy being used in a business context, they think ‘What does that have to do with business?’ How do you respond to that mindset? I would argue that empathy has everything to do with business. If you accept that innov

      6 min read

    • Article

      Conscious State Of Being

      Feb 25, 2021

      Conscious State Of Being
      3 min read

    • Article

      Q&A

      Sep 1, 2023

      What is the Future Normal? Will we like it there? When people talk about the future, it is often tinged with the fear that everything could go wrong. With this book, my co-author Henry Coutinho-Mason and I wanted to present an alternative perspective

      8 min read

    Related categories

    Reviews for Driving Eureka!

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Driving Eureka! - Doug Hall

      1

      PROBLEM:

      Innovation Is No Longer Optional

      The way we live—and the way we do business—is changing like never before. Our growing interconnectedness is transforming the way the world works. As power shifts from the hands of central authors to the hands of the people, movements are becoming more powerful and moving more rapidly than ever before.

      —Richard Branson, CEO of Virgin

      It’s a Dickens of a Time

      Those organizations that are leading change in their industries are winning. Those that are reacting to the forces of change are losing.

      During a recent speech at the UK Marketing Society’s annual conference in London, I thought it would be funny to loosely recite Charles Dickens:

      It is the best of times, it is the worst of times. It is the age of wisdom, it is the age of foolishness. It is the season of light, it is the season of darkness. We have everything before us, we have nothing before us. We are all going direct to heaven, we are all going direct the other way.

      A few laughed, but most didn’t. I would learn later that most saw it as confirmation that these days are indeed the worst of times.

      The life cycle from monopoly to commodity used to take decades. Today, because of the internet, it’s often measured in less than a year. The consequence is acceleration of Joseph Schumpeter’s Creative Destruction—organizations that don’t innovate are destroyed by those that have embraced a mindset of never-ending, continuous innovation.

      The new reality was made clear following the recession of 2008, when the marketplace didn’t bounce back like it had in the past. The good news, from my perspective, is that the world as we knew it is NEVER coming back. The world has changed, rewarding those who innovate and destroying the profitability of those who don’t.

      In 2011 we conducted a survey of CEOs for the US Department of Commerce, the results of which quantified the gap between those who innovate and those who don’t. The survey found that those who had an innovation mindset following the recession realized significantly better business results three years after the recession of 2008.

      SALES GROWTH: +84% for innovators versus +4% for noninnovators

      PROFIT GROWTH: +96% for innovators versus +13% for noninnovators

      EMPLOYEE GROWTH: +64% for innovators versus +1% for noninnovators

      A similar study with CEOs of companies in Ireland found nearly identical results. I’ve found similar patterns in qualitative interviews in Korea, Vietnam, Turkey, Mexico, Spain, and Italy. Today, we live in a global economy. And, no matter where you live, if you’re not meaningfully unique, you’d better be cheap.

      The root cause for the differences in results was that, when the recession hit, those who embraced innovation quickly pivoted. They changed their offerings, realizing nearly double the percentage of company sales in products or services that they didn’t offer three years before (37% versus 19%). They also went after new customers, nearly doubling the percentage of sales from new customers (domestic and export) versus three years before (43% versus 23%).

      It’s Not a Theory—The Pace of Business Has Really Changed

      In the past, there was little urgency to change what we offer or how we work. It was possible to create a for-profit or nonprofit company based on an innovative service or product and to market it to the same customers for years.

      Over the careers of most senior leaders, the life cycle of profitability for new products and services has been long. It has not been uncommon for a company founder to innovate and for the life cycle of their offerings to last for two generations. Children of innovators, if they managed the family business right, could have great careers. By the third generation, the marketplace usually changes such that it needs to be reinvented if the organization is to survive. Sadly, most don’t—and only 3% of family businesses make it to the fourth generation.

      In the past, it has been possible to succeed even with an inferior product or service in your region. This was because customers didn’t know that there were other alternatives available in their towns or countries (or the world) that offered greater value for the money.

      The internet has changed everything. Today, customers have the ability to know more about what alternatives exist in the world. It gives them the ability to painlessly compare value for the money. It also gives them the ability to share their experiences with other buyers, making it hard for companies to make false promises. For example, when you put a new design skin on the same old product, customers quickly figure out that your improvement is just skin deep.

      Today, a business doesn’t last for a generation. In many industries, product or service life cycles are now months or years.

      Timed Out

      A friend of 25 years told me recently that he has Timed Out. He went on to explain, The world has changed and I’m no longer relevant or respected.

      Timed Out is a concept that the Innovation Engineering Pioneers and myself just don’t get. Timed Out is something that happens to you when you stop learning and growing. Timed Out is something that happens when you’re dead!

      With the Timed Out mindset, great wisdom is prematurely lost to the organization. Yes, the world has changed. However, what’s needed is for those with 30-plus years of experience to fully engage in gaining a working understanding of the new opportunities that technology makes possible. Then they need to commit themselves to mentoring the next generation of leaders, just as they were taught when they were younger.

      A mindset of Timed Out is sad. Worse than that is the SELFISH mindset. It exists across all industries—for-profit, nonprofit, large companies, and small ones. It goes something like this: I have two/four years until retirement. I think I can make it without changing. Or: "I am close to being eligible to take early retirement. I don’t want to do anything that will risk

      Enjoying the preview?
      Page 1 of 1