The Psychology of Salesmanship
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they understand the benefit of your products. Once you understand the person's needs, you can create value for them by relating your products benefits to
their needs.
William Atkinson
William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also thought[by whom?] to be the author of the pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka. He wrote an estimated 100 books, all in the last 30 years of his life. He was mentioned in past editions of Who's Who in America, in Religious Leaders of America, and in several[quantify] similar publications. His works have remained in print more or less continuously since 1900.
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