Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
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About this ebook
Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications.
The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
Jens K. Perret
Prof. Dr. Jens K. Perret studierte Wirtschaftsmathematik und Wirtschaftswissen-schaft und promovierte in Volkswirtschaftslehre an der Bergischen Universität Wuppertal. Zwischen 2009 und 2016 arbeitete er am Europäischen Institut für Inter-nationale Wirtschaftsbeziehungen in Wuppertal. Seit 2016 hat er die Professur für Volkswirtschaftslehre und Statistik an der ISM in Köln inne. Seine Forschungsinte-ressen umfassen quantitative Datenanalyse im Marketing und Entwicklungen der Wissensgesellschaft.
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