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Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
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Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers

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This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS.
Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications.
The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
LanguageEnglish
Release dateNov 5, 2018
ISBN9783748186250
Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
Author

Jens K. Perret

Prof. Dr. Jens K. Perret studierte Wirtschaftsmathematik und Wirtschaftswissen-schaft und promovierte in Volkswirtschaftslehre an der Bergischen Universität Wuppertal. Zwischen 2009 und 2016 arbeitete er am Europäischen Institut für Inter-nationale Wirtschaftsbeziehungen in Wuppertal. Seit 2016 hat er die Professur für Volkswirtschaftslehre und Statistik an der ISM in Köln inne. Seine Forschungsinte-ressen umfassen quantitative Datenanalyse im Marketing und Entwicklungen der Wissensgesellschaft.

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