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    The 5 Paths to Persuasion: Book Review
    Unavailable
    The 5 Paths to Persuasion: Book Review
    Unavailable
    The 5 Paths to Persuasion: Book Review
    Ebook30 pages18 minutes

    The 5 Paths to Persuasion: Book Review

    By PCC

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
    LanguageEnglish
    PublisherPCC
    Release dateNov 19, 2018
    ISBN9788829554560
    Unavailable
    The 5 Paths to Persuasion: Book Review

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