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Keyboard Warriors

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203 pages2 hours

Summary

Everyone's a critic nowadays! This book is the one that helps you understand why!

With over 90% of consumers claiming to use online reviews to make a purchasing decision, the world of online reviews has become a behemoth that looms over many businesses. In the Hospitality sector, in particular, reviews can be extremely damaging so responding to them appropriately can determine the success of your business.

This book journeys with you through the thinking behind writing, reading and responding to, reviews, equipping businesses with the tools they need to manage their online presence and handle the emotions, drama and people that go along with the reviews that get written. It’s a book that would not be too far from a crime plot with psychological insights, twists of behaviour, blackmail threats, and even lemons!

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