Getting Started in: Content Marketing
By Jenice Adams
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About this ebook
Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject to find out that it is not what you expected, this series allows you to get a quick overview, without spending a lot of time or money. If you find that it is a subject of interest you can invest more time and/or money in the subject.
This book is titled "Getting Started in: Content Marketing" and covers:
Content Marketing – Why is it Necessary?
What is Content Marketing?
Content Marketing is Crucial for Selling – Here's Why!
How Content Marketing Creates Fans and Buyers?
The Logistics and the Numbers
Types of Content Marketing
Frequency, Length and More Factors
And More...
Don't hesitate and start your journey today…. Jump in and order NOW!
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Book preview
Getting Started in - Jenice Adams
Chapter 01 - Content Marketing – Why is it Necessary?
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If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities. In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand.
What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.
You’ll receive a completely content marketing formula that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.
What is Content Marketing?
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Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?
There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.
At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.
Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will
include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking