Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Getting Started in: Content Marketing
    Getting Started in: Content Marketing
    Getting Started in: Content Marketing
    Ebook69 pages37 minutes

    Getting Started in: Content Marketing

    By Jenice Adams

    ()

    Read preview

    About this ebook

    Thank you for your interest in this book.  The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter.  Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series.  It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject.  Instead of spending a lot of time and money on a subject to find out that it is not what you expected, this series allows you to get a quick overview, without spending a lot of time or money.  If you find that it is a subject of interest you can invest more time and/or money in the subject.  
    This book is titled "Getting Started in: Content Marketing" and covers:

    Content Marketing – Why is it Necessary?

    What is Content Marketing? 

    Content Marketing is Crucial for Selling – Here's Why!

    How Content Marketing Creates Fans and Buyers?

    The Logistics and the Numbers

    Types of Content Marketing

    Frequency, Length and More Factors


    And More...

    Don't hesitate and start your journey today…. Jump in and order NOW!

    LanguageEnglish
    PublisherPersonal Growth
    Release dateDec 10, 2018
    ISBN9781386072775
    Getting Started in: Content Marketing

    Read more from Jenice Adams

    Related to Getting Started in

    Related ebooks

    Internet & Web For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    • Article

      Google AdSense

      Jul 1, 2021

      Google AdSense
      1 min read

    • Article

      Making Memories

      Feb 11, 2018

      Making Memories
      5 min read

    • Article

      Seven Ways To Future-proof Your SEO Strategy

      Apr 8, 2018

      Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical

      3 min read

    • Article

      Solve It In 7

      Sep 3, 2020

      So, you want to start a blog? Great idea! But with so many amazing creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you build a loyal following? Experts at employment agency Reed.

      2 min read

    • Article

      How To Make A Website

      Nov 11, 2019

      wikiHow embodies an alternative history of the internet, and an interesting possibility for its future.

      14 min read

    • Article

      Tips for Optimizing Your Content

      Sep 28, 2020

      To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa

      1 min read

    • Article

      Rethinking Social Media Marketing

      May 27, 2019

      WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the

      3 min read

    • Article

      5 Affordable Ways To Make Money Online

      Feb 17, 2020

      If you’re particularly passionate about and knowledgeable in a certain field, turning it into content via a blogging platform could earn you money. There are various free hosting sites for bloggers, such as Blogger.com or Tumbler.com. However, some o

      2 min read

    • Article

      04 Snapchat vs. Facebook

      Jun 20, 2016

      04 Snapchat vs. Facebook
      3 min read

    • Article

      About Branding

      Mar 23, 2020

      Branding is both a complex and exciting subject. Regardless of a farmer’s size or status, decisions about branding should be taken with great care. Branding plays a major role in making a product easily recognisable. When scores of farmers are all se

      1 min read

    Related categories

    Reviews for Getting Started in

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Getting Started in - Jenice Adams

      Chapter 01 - Content Marketing – Why is it Necessary?

      ––––––––

      If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a

      whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.

      While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.

      But content marketing is a complex and broad term that encompasses a number of different strategies and activities. In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand.

      What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.

      You’ll receive a completely content marketing formula that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.

      What is Content Marketing?

      ––––––––

      Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

      There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.

      At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

      Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will

      include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking

      Enjoying the preview?
      Page 1 of 1