Organic Food Certification and Marketing Strategies
()
About this ebook
Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues
Gowri Vijayan
Gowri Vijayan is a Horticulture graduate with a post graduate degree in Agribusiness management. She is currently pursuing her doctoral research on Sustainable Operations Management with a prominent International University. Crop production techniques, marketing of agricultural products and supply chain designing are some of her major areas of expertise. Writing is her passion and she publishes her work on agribusiness and horticulture through agrihortico.com, a leading portal in agribusiness and horticulture knowledge dissemination services.
Read more from Gowri Vijayan
Organic Crop Production Technology Rating: 0 out of 5 stars0 ratingsOrganic Production of Some Agronomic Crops: Basmati Rice, Cotton, Red Gram and Sugarcane Rating: 0 out of 5 stars0 ratingsOrganic Production of Coffee, Okra, Tomato, Mango and Banana Rating: 0 out of 5 stars0 ratingsOrganic Production of Some Agronomic Crops Rating: 0 out of 5 stars0 ratingsOrganic Production of Pepper, Ginger and Turmeric Rating: 0 out of 5 stars0 ratingsOrganic Food Certification and Marketing Strategies Rating: 0 out of 5 stars0 ratings
Related to Organic Food Certification and Marketing Strategies
Related ebooks
Food Traceability Guidance Rating: 0 out of 5 stars0 ratingsOrganic Food Certification and Marketing Strategies Rating: 0 out of 5 stars0 ratingsFacilitators’ Guide Book for Farmers’ Field Schools Rating: 0 out of 5 stars0 ratingsNutrition-Sensitive Agriculture and Food Systems in Practice: Options for Intervention Rating: 0 out of 5 stars0 ratingsOperational Plan for Agriculture and Natural Resources: Promoting Sustainable Food Security in Asia and the Pacific in 2015–2020 Rating: 0 out of 5 stars0 ratingsA Guide to Good Agricultural Practices for Commercial Production of Ginger under Field Conditions in Jamaica Rating: 5 out of 5 stars5/5Guide to Food Safety and Quality during Transportation: Controls, Standards and Practices Rating: 0 out of 5 stars0 ratingsInternational Code of Conduct on Pesticide Management: Guidelines on Good Labelling Practice for Pesticides (Revised) August 2015 Rating: 0 out of 5 stars0 ratingsThe Young Farmer: Some Things He Should Know Rating: 0 out of 5 stars0 ratingsFood Fraud: A Global Threat with Public Health and Economic Consequences Rating: 5 out of 5 stars5/5Organic Food Certification and Marketing Strategies Rating: 0 out of 5 stars0 ratingsFood Control System Assessment Tool: Introduction and Glossary Rating: 0 out of 5 stars0 ratingsGMP in Pharmaceutical Industry: Global cGMP & Regulatory Expectations Rating: 5 out of 5 stars5/5Cannabis, Business of the Future Rating: 0 out of 5 stars0 ratingsModernizing Sanitary and Phytosanitary Measures in CAREC: An Assessment and the Way Forward Rating: 0 out of 5 stars0 ratingsFood Safety and Quality Systems in Developing Countries: Volume III: Technical and Market Considerations Rating: 0 out of 5 stars0 ratingsTechniques for Downstream process for Biologic Drugs and Vaccines Rating: 0 out of 5 stars0 ratingsHigh-Throughput Analysis for Food Safety Rating: 0 out of 5 stars0 ratingsPotential Exports and Nontariff Barriers to Trade: India National Study Rating: 0 out of 5 stars0 ratingsFormulating, Packaging, and Marketing of Natural Cosmetic Products Rating: 0 out of 5 stars0 ratingsFood Control System Assessment Tool: Dimension B – Control Functions Rating: 0 out of 5 stars0 ratingsFood Safety Guidelines Rating: 4 out of 5 stars4/5FAO Guide to Ranking Food Safety Risks at the National Level Rating: 0 out of 5 stars0 ratingsQuality Assurance Rating: 0 out of 5 stars0 ratingsInternational Eco Shopping Guide for all Supermarket Customers Rating: 0 out of 5 stars0 ratingsFSMA and Food Safety Systems: Understanding and Implementing the Rules Rating: 0 out of 5 stars0 ratings
Marketing For You
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe Passive Income Playbook Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5
Reviews for Organic Food Certification and Marketing Strategies
0 ratings0 reviews
Book preview
Organic Food Certification and Marketing Strategies - Gowri Vijayan
Organic Food Certification and Marketing Strategies
Gowri Vijayan
All Rights Reserved. No parts of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical. photocopying, recording, or otherwise, without the prior permission of agrihortico
© 2019 AGRIHORTICO
https://agrihortico.com
Content
Organic Certification
Organic Certification in India
Certification Process
Mistakes Made During Certification
Government Support for Organic Farming
Documents Required For Export Entry
Marketing Strategies
Swot Analysis Of Indian Agri Organic Sector
Product Positioning
Consumer Needs
Marketing Plan
Barriers in Indian Organic Industry
Preface
This small book is a sincere attempt to provide some basic insights into organic crop production practices and organic certification procedures, especially for those who have no idea about the topic of organic farming. Techniques mentioned in this book are strictly in an Indian context. Production techniques and all other information had been written keeping in mind the present scenario of Indian organic market and crop production practices. However, this book may be used as a reference material for all situations pertaining to organic production technology.
Organic Certification
Concept of Certification: Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same:
No use to human sewage sludge fertilizer in cultivation process
Avoid synthetic chemical application (See National List, for permitted substances)
Use of organically converted and certified farms
Avoid use of genetically modified (G) products in production
Maintenance of proper records on crop practices, sales and purchase
Prevent contamination of field and product from non-certified substances
Use of organic seeds and planting stock, based on availability in market
Periodic field inspections by certification agents
Also, in order to claim any product as ‘organic’, certification is required, especially for exporting. Worldwide, inspection and certification of organic foods is done, based on two overlapping sets of guidelines and norms; statutory certification norms and the Voluntary/civil certification norms. The Voluntary/civil certification norms are stricter to statutory certification norms. The Statutory norms are legal guidelines by the government, in relation to certification of organic produce, regulation of import-export, trade agreements between countries etc. Two of the most highly accepted voluntary certification agencies are CODEX and IFOAM (International Federation of Organic Agriculture Movements). At