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    30 Simple Ways To Increase Book Sales
    30 Simple Ways To Increase Book Sales
    30 Simple Ways To Increase Book Sales
    Ebook56 pages34 minutes

    30 Simple Ways To Increase Book Sales

    By Pillow Talk Books

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    About this ebook

    You've spent hours, weeks, months—maybe even years—writing and polishing your book. You've edited it, you've proofread it, you've designed a great cover, and you've published it. Now you're just waiting for readers to find your masterpiece.

    But no one's reading it.

    With more than a million books published a year, including self-published titles, it's harder than it's ever been to stand out from the crowd and grab a reader's attention. The days of sitting back and letting a crisply written synopsis and a fabulous jacket design reel in readers are over. Authors looking to build an audience must work diligently to establish a fan base and, once that base is established, to keep readers engaged and enthusiastic.

    Traditional book marketing efforts, such as print ads, radio ads, postal mailing lists, promotional postcards, and bookstore readings are becoming less and less effective in reaching potential readers. Print ads are flipped past, postcards are thrown out, and too many authors show up to bookstore events only to face rows of empty chairs. At a time when literally thousands of books are published each month, any author seeking to create a community of readers cannot afford to do nothing. You are your book's best cheerleader, and like any cheerleader, you need an array of approaches for drumming up the audience's enthusiasm.

    LanguageEnglish
    PublisherPillow Talk Books
    Release dateMar 13, 2019
    ISBN9781386800866
    30 Simple Ways To Increase Book Sales

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      Book preview

      30 Simple Ways To Increase Book Sales - Pillow Talk Books

      1

      Create a Facebook Page

      Facebook is often the first place, besides an author’s website, that a reader looks to in order to find information about a book or series. After all, Facebook is still the most widely used social media site in the world, with 2.32 billion monthly active users. The company reports that on average, Like and Share buttons are seen across almost 10 million websites daily. And book lovers flock to the site. One Westerns-genre fan group boasts 25,000 members. A sci-fi group has 7.5 million active users. There is a vibrant audience of readers on Facebook, and any author who hasn’t created a page is missing out. After all, if readers like your book, they should be able to like it, too.

      You may already have a personal Facebook page, but it’s important to create a separate page for your work. There are many how-to guides online for getting a Facebook author page up and running, but once you’ve got the scaffolding up, consider the following:

      Make sure your profile header picture includes a jacket image of your book or some other promotional imagery you’ve developed for your book: this will make it easier for your readers to find you and to identify your books.

      Include an author head shot: Unless you’re writing under a pseudonym or anonymously, a head shot is a must for an author looking to connect with her readers, who are typically curious about the authors of books they read. An author photo puts a face to the name.

      Keep your event listings up-to-date and include photos from previous events, making sure to tag the venue, especially if it’s a bookstore.

      Update your page regularly with information about books you might have in the works, reviews you’ve received, and any deals that might be running for your book. One thing to consider is Facebook’s requirement that you establish a personal page before you’re allowed to build an author page. Some users have grown increasingly uncomfortable with Facebook’s data collection practices. You can control your presence on your personal page by making it bare bones, with only basic information, which will then allow you to create your author page. There are also privacy controls available that may create a less invasive experience on the

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