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    Unknown to Unforgettable
    Unknown to Unforgettable
    Unknown to Unforgettable
    Ebook95 pages1 hour

    Unknown to Unforgettable

    By Ashley Crouch

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    About this ebook

    In Unknown to Unforgettable: How to Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player, Ashley Crouch delivers insights and practical, actionable strategies for making the most of media's ability to help your business or venture thrive. 

    By describing first her own successes and failures at a startup magazine, then taking us through her tried-and-true strategies with Appleseed Communications, her PR agency, Crouch shows how to leverage public relations in affordable and practical ways. Each chapter contains action steps, helping you put her tips into practice immediately. 

    She covers the reasons why media is key to your business's success, and debunks common myths and excuses you may make for not putting in the time and effort. With specific principles designed to get you publicity hits and help your company go viral, Power Player is a valuable resource for anyone looking to embrace maximum PR in this new age of media.

    LanguageEnglish
    PublisherAshley Crouch
    Release dateMar 14, 2019
    ISBN9781386978565
    Unknown to Unforgettable

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      Book preview

      Unknown to Unforgettable - Ashley Crouch

      Disclaimer

      What you are about to read is extremely powerful. The following methods are proven to land major national media attention, exponentially increase website traffic, and boost business growth.

      However, this book does not guarantee that you will land media attention or grow your business. All the examples, principles, and strategies are proven and authentic, but ultimately your success at gaining visibility is all about you. The contents of this book are, quite literally, in your hands.

      I have no legal advice or even formal training in the principles I am about to teach. Nonetheless, I have used these tactics to land 180 media features in eight months across seven countries for a no-name startup. I secured 65 media features in five weeks for a global conference that reached one hundred countries. In the meantime, I have taught two thousand everyday men and women just like you how to apply these principles and win. Want to be one of them?

      Read on.

      Welcome to Unknown to Unforgettable

      T

      his book is designed to offer no-fluff, results-driven guidelines on how to navigate the media landscape, bypass convention, and land big publicity without a big-ticket agency.

      My method is designed for those people who want to make a difference, people who seek to go big or go home through a backdoor approach that is completely ethical and twice as fast.

      The principles, strategies, and examples offered in this book are one hundred percent authentic and used by students and clients of mine in nine countries. These methods have allowed them to leverage media to position themselves as premier experts in their industry. 

      No matter where you are in business, you can land major national media attention. You can do it even if you have never been featured anywhere and are an introvert with no tech skills, who hates networking, flunked out of school, and prefers to sit at home in their pajamas eating Thai food.

      My guess is you have a lot more going for you….

      Maybe you are an employee with a side hustle, dreaming of going full time in business because you realize your 9 to 5 takes years of your life away making someone else’s dreams come true.

      You are underwhelmed with your boss, tired of the grind, and want to have more meaning and connection in your work. You want to position yourself as a premier personal brand, attract more clients and customers, and land your dream job or go out on your own with a new sense of freedom and purpose.

      Perhaps you are an author, speaker, podcaster, or aspiring thought leader who wants to become an industry expert. You know you have a message to share with the world that will really help people, if only they knew you existed.

      You would love to book more speaking opportunities—and get paid!—and perhaps even appear on TV. All you need is a proven plan.

      Perhaps you have a non-profit and are bursting with stories you want to share about all your life-changing work, but you need clarity about how to structure those stories and you need maximum impact at an affordable price.

      Perhaps you are a public relations (PR) professional trying to level up and keep your skills sharp in a changing world because you realize the principles that got you where you are won’t take you where the world is headed.

      Perhaps you are a business owner—this includes you, solopreneurs, coaches, and influencers—already working full time with clients and customers and ready to scale by jumping into this whole media world because you know it will somehow help you grow.

      Or perhaps you are a hybrid of two or more of the above—yay for multi-passionate entrepreneurs! Whatever the reason you picked up this book, I will teach you actionable, practical strategies that you can begin to use immediately to level up your visibility and position yourself as a power player.

      You are not alone anymore. Regardless of your category, you are infused with a unifying thread that propels you forward day after day, urging you to leap out of bed and serve at a higher level.

      You are a go-getter. You have a mission. You are ready to step into your great work in the world with renewed intention and make an impact. You are ready to take radical responsibility for your results and your lack thereof.

      You have it in you, and you know it!

      That’s why you get jealous every time you see others making a difference in a big way. You know you can do it, too!

      You know if someone would just peel back the curtain on the whole world of media, you could be just as successful. It is your time, but you want to do it right.

      If any of these scenarios resonate with you, this is your book. I wrote it specifically for you.

      Finally, I created a companion webinar that supports this book and that you can watch right here any time that suits you.

      My treat.

      Background

      I

      remember it like it was yesterday. Five years ago this month, I

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