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    Off-Site SEO Guide: A Hands-On SEO Tutorial For Beginners & Dummies
    Off-Site SEO Guide: A Hands-On SEO Tutorial For Beginners & Dummies
    Off-Site SEO Guide: A Hands-On SEO Tutorial For Beginners & Dummies
    Ebook86 pages1 hour

    Off-Site SEO Guide: A Hands-On SEO Tutorial For Beginners & Dummies

    By Rana Tarakji

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    About this ebook

    What does SEO stand for? What's the difference between on-site SEO and off-site SEO and why does off-site SEO matter?
    In this book, we are going to answer all of the aforementioned questions as well as take a closer look at off-site or off-page search engine optimization and how to implement it correctly for online website success. We will discuss off-page SEO methods and strategies such as blogger outreach for link building, the Skyscraper link building technique, broken link building, white-hat link building, scholarship link-building and backlink building for e-commerce websites. We will also discuss and explore popular SEO tools and platforms such as Moz, Buzzstream, Buzzsumo, Ahrefs, and SEMrush.

    While off-page SEO may sound like a lot of technical jargon, it is incredibly important if you want people to find your website on search engines and eventually purchase your products and services. Without a good search engine optimization strategy, you practically don't exist on Google as well as other search engines such as Yahoo and Bing.

    If you want to learn how to grow your website's online visibility and/or want to learn and practice new off-site SEO methods to grow your online presence and soar in the SERPs, then this book is for you!

    LanguageEnglish
    PublisherRana Tarakji
    Release dateSep 17, 2018
    ISBN9780463460467
    Off-Site SEO Guide: A Hands-On SEO Tutorial For Beginners & Dummies
    Author

    Rana Tarakji

    Rana Tarakji was born in Los Angeles and raised in Beirut, Lebanon. She is the founder of One SEO - a digital marketing agency based in Lebanon specializing in search engine optimization services - and has more than 10 years of experience working in the fields of digital marketing and search engine optimization. Learn more about SEO and how to gain more traffic to your website on the One SEO website www.OneSEO.net, where you can get a free consultation. Rana is passionate about tech, artificial intelligence, entrepreneurship, and helping female entrepreneurs grow and empowering them to live their dreams. She has worked as a real estate consultant, a salesperson, a startup co-founder, a digital marketer, and a writer.

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      Book preview

      Off-Site SEO Guide - Rana Tarakji

      Off-Site SEO Guide: A Hands-On SEO Tutorial for Beginners & Dummies

      Copyright 2019 Rana Tarakji

      Published by Rana Tarakji at Smashwords

      Smashwords Edition License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Preface

      Why am I writing this?

      Why SEO Matters

      On-Site Vs. Off-Site SEO – Similarities, Differences and Why You Need Both

      What is on-site SEO?

      What is off-site SEO?

      The right mix

      Link Building For SEO

      The basics of link building

      What is a high-quality link?

      Why backlinks are important for website success

      Anatomy of a link

      Why all backlinks are not equal

      Guest Blogging For Link Building

      Contextual links

      Author bio links

      Author bio links vs. contextual links

      Creating Your Content

      Blogger Outreach

      Using BuzzStream for Outreach: A Quick Overview

      Comparing influencer outreach platforms

      Creating scholarship outreach campaigns

      Black Hat Link Building

      What is black hat link building?

      Black hat link building tactics to avoid

      Gray Hat SEO

      Using private blog networks

      Spinning articles

      Repurposing expired domains

      Revamping your site for show

      Using multiple dummy accounts

      Link Building Strategies That Work in 2019

      Resource pages

      Broken link building

      The Skyscraper Link Building Technique

      Advanced link building tips

      SEO Strategies for E-commerce Success

      Final Words: A Career in SEO

      About the Author

      Preface

      Technology is constantly changing, and different businesses respond to these changes in different ways. Digital marketers are continuously altering their strategies in response to the evolving algorithms of search engines and various platforms. At the same time, new methods are being developed, disrupting the search engine optimization space and propagating the cycle of change. This brings about challenges that can be skillfully turned into opportunities.

      Over the past few years, digital marketing methods that businesses and website owners use to market and sell their products and services have grown and developed at an accelerated pace. New SEO methods are being proliferated and I'm sure each year will bring innovative new strategies and methods. What will digital marketing look like in 20 or 30 years?

      Why am I writing this?

      This e-book is a combination of personal notes taken about off-site search engine optimization and a compilation of blog posts that I’ve written over the past few months about off-page SEO on my blog Oneseo.net/blog. I have combined these as a guide to understanding off-site SEO in the simplest of forms.

      Why SEO Matters

      Anyone that stumbles into the world of online content is immediately lambasted with the acronym SEO. SEO, SEO, SEO!

      What does it stand for? What does it mean? Why does it even matter?

      SEO stands for search engine optimization. It is the way a website is optimized to allow its content to appear in search engines.

      While it may sound like a lot of technical jargon, it is incredibly important if you want people to find your website and avail of your products and services. Without website views, you won’t sell your product. If you are not showing up in search engines, I can guarantee your potential customers will go somewhere else. Still unsure why search engine optimization is crucial to success? Let’s look at four reasons why SEO matters.

      Google Search Results Matter

      SEO works to make sure your website appears in Google search results – and that it is among the top results. However, it is not an easy task to get your website to rank high in search result pages. Why? Well, Google closely guards its SEO algorithm and changes it often. Therefore, it is important to learn as much as you can (or hire a professional) to help you identify what you need to do to make sure your website appears in the coveted Google searches.

      For instance, statistics show that most people do not even go past the first page of a Google search. This means if your website has not been optimized for search engines, there is a very real possibility that your website will not be found – even by those searching for your products and services.

      Keyword Searches Matter

      An essential part of SEO is finding the right keywords. This means researching the main keywords that are related to your website content. Once you have identified the main keywords people use to search online for your product or service, then work on finding ways to include these keywords within the content of your web pages.

      This may mean hiring content writers that specialize in SEO writing and know how to seamlessly embed keywords naturally. These writers also understand optimal keyword density – the number of times a keyword should appear on your web page in comparison to other terms. You want

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