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    Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business
    Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business
    Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business
    Ebook48 pages56 minutes

    Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business

    By Tony Mathews

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    About this ebook

    Social media is vital for any modern business to thrive. Every application is a ballpark that needs mastering, and every business owner needs to know how to expertly handle these applications and consider them as an extension of their brand. At a glance, social media may seem like it's all fluff, but having a cohesive and well-run set of online platforms is one of the keys to success in the new age.

    Tony Mathews' Instagram Marketing Guide is your step-by-step guide to success. This book will teach you how to build and expand your brand on one of the world's most famous and prolific online platforms, and go beyond the markings of a standard business. Starting from square one, you'll be able to establish your brand and seize your audience to the application's maximum capacity, leaving no opportunity unexplored.

    This book will introduce business owners and online marketers to the world of Instagram, and from there, every chapter fills you in on everything you need to know. Beginning with the fundamentals of creating an eye-catching and dynamic profile that represents their business correctly, to learning the steps in utilizing every post type and hashtag, to gathering your analytics to understand your audience better, to creating guidelines to maintain coherence and cohesiveness within your profile.

    Your ideal customers are eagerly waiting for you to make your move.

    Start marketing properly so you can reap the rewards: buy this book now!

    LanguageEnglish
    PublisherTony Mathews
    Release dateMar 26, 2019
    ISBN9781386261155

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      Book preview

      Instagram Marketing Guide Learn the Power of Social Media Advertising Secrets to Take Advantage and Grow Your Instagram Account, Gain a Following and Market It for Your Business - Tony Mathews

      Table of Contents

      INTRODUCTION TO INSTAGRAM

      CHAPTER 1: INSTAGRAM FUNDAMENTALS AND IMPORTANT STATISTICS

      INSTAGRAM DEMOGRAPHIC STATISTICS

      INSTAGRAM FOR BUSINESS USAGE

      CONTENT STATISTICS

      CHAPTER 2: CREATING A WINNING PROFILE

      CHOOSE PERFECT USERNAME

      PICK THE RIGHT PROFILE PICTURE

      CREATE ATTENTION-CATCHING BIO

      USE A PERSONAL VOICE IN YOUR POSTS

      CHAPTER 3: DESIGNING A PAGE THEME

      MINIMAL AND NEUTRAL

      WARM AND VINTAGE THEME

      ROTATING THEMES

      BRIGHT AND COLORFUL THEME

      CHAPTER 4: HOW TO DEVELOP A CONTENT STRATEGY

      STORYTELLING

      USER-GENERATED CONTENT

      CULTURE

      SHOWCASE YOUR PRODUCTS

      CHAPTER 5: HOW TO RANK YOUR PROFILE ON EXPLORE PAGE

      UNDERSTAND YOUR AUDIENCE

      INTERACT WITH YOUR FOLLOWERS

      USE HASHTAGS

      INCLUDE A CALL-TO-ACTION

      MENTION USERS, BRANDS AND PIN LOCATION ON YOUR POSTS

      CHAPTER 6: HOW TO GET MORE LIKES FOR YOUR POSTS

      LEVERAGE ON THE POWER OF HASHTAGS

      TAG INFLUENCERS

      POST AT THE RIGHT TIME

      EDIT YOUR GRAPHICS TO BE MORE APPEALING

      CHAPTER 7: HOW TO MAKE MONEY ON INSTAGRAM

      BECOME AN INFLUENCER

      SELL YOUR OWN PRODUCTS

      SETUP A DROPSHIPPING BUSINESS

      CHAPTER 8: INSTAGRAM FOR BUSINESS

      HAVE SOME CONTENT GOALS

      USE INSTAGRAM ADVERTISING

      INSTAGRAM IMAGE AD SIZES

      INSTAGRAM VIDEO ADS

      CAROUSEL ADS

      INSTAGRAM STORIES

      TARGET YOUR AUDIENCE

      DEFINE YOUR IDEAL TARGET AUDIENCE

      REACH TO THE PERCEIVED TARGET AUDIENCE

      USE LISTENING TOOLS

      CHAPTER 9: HOW TO HOLD A SUCCESSFUL CONTEST

      BASIC RULES WHEN HOLDING A CONTEST

      CONTEST IDEAS

      HOW TO RUN THE CONTEST

      CHAPTER 10: HOW TO LOOK FOR SPONSORS

      DEFINE YOUR BRAND

      ANALYZE YOUR AUDIENCE

      INVEST IN HIGH-QUALITY POSTS

      TAG POTENTIAL BRANDS ON YOUR POSTS

      CONTACT POTENTIAL SPONSORS

      CHAPTER 11: IMPACT OF INSTAGRAM

      FORM A COMMUNITY OF FOLLOWERS

      HELPS YOU REACH FOLLOWERS FROM ALL PARTS OF THE WORLD

      YOU BECOME AN AUTHORITY IN YOUR NICHE

      CONVERT FOLLOWERS INTO BUYERS

      CHAPTER 12: MISTAKES TO AVOID ON INSTAGRAM

      TALKING ILL OF YOUR COMPETITORS

      LIFTING OTHER PEOPLE’S GRAPHICS

      TAKING PHOTOS OF YOUR CUSTOMERS AND SHARING THEM WITHOUT THEIR CONSENT

      FAILURE TO ENGAGE FOLLOWERS

      RUDE RESPONSES

      IGNORING ANALYTICS

      INCONSISTENCY IN POSTING

      CONCLUSION

      INTRODUCTION TO INSTAGRAM

      Instagram was originally founded as Burbn in 2010. It was not the glamorous app that we have today. The founders, Mike Krieger, and Kevin Systrom developed an app that could help people during check-ins. It was somehow complicated and was only available for iPhone users.

      The duo later noted that people were focusing on the photo sharing feature most. They decided to do away with the clutter like earning points and checking in. The new app was named Instagram even though it did not have most of the features we have today. The focus was on sharing mobile photography as soon as images were captured. They compared it to an instant telegram which explains the derivation of the word Instagram.

      Kevin Systrom first developed Burbn before approaching his colleague to join him. An interesting thing to note is that Kevin never attended a professional programming school. He learned all the stuff on his own and developed Burbn prototype on HTML 5 and shared it with friends to test it out.

      He approached potential investors at a party and they were mesmerized by his application. They agreed to invest in his idea which saw him quit formal employment from Apple

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