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Ebook169 pages2 hours
The Marketing Dictionary for the 21st Century
By Robert Bly
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About this ebook
Now Make Sure You’re Fluent in the Language of Marketing in the 21st Century! >> Do you know the difference between cold traffic vs. hot traffic – and the best way to convert each? >> Are your content writers serving you warmed over “Google goulash?” >> Are you taking your response rates to the next level by using dominant resident emotion and the core buying complex? In the digital era, marketing is evolving with lightning speed, and the language of marketing is changing right along with it. Now, with the Marketing Dictionary for the 21st Century, you’ll quickly bring your marketing vocabulary up to date, understand what colleagues and vendors are talking about, and show others that your marketing knowledge is on the cutting edge. You’ll also learn important marketing concepts that can multiply your sales and profits as never before!
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Author
Robert Bly
Robert Bly's books of poetry include The Night Abraham Called to the Stars and My Sentence Was a Thousand Years of Joy. His awards include the National Book Award for poetry and two Guggenheims. He lived in Minneapolis, Minnesota.
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