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Length:
50 minutes
Released:
Dec 3, 2018
Format:
Podcast episode
Description
Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In the first of a two part series, Lauren and Ian break down Apple ads from 1977 to 1997. The lessons drawn from these ads will help you "think different" and inspire you to be more creative. 4:50 - The thing that separates Apple from other advertisers. 15:00 - An ad called "homemaker" almost makes Lauren choke. 19:15 - How 1984 changed advertising forever. 24:10 - When Apple went too far. 44:45 - How "Think Different" saved Apple. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Dec 3, 2018
Format:
Podcast episode
Titles in the series (100)
Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike: Frazier Miller says his first love was product management, which allowed him to focus on the customer. He brought that love with him as he moved up the corporate ladder and he taps into it frequently when devising strategy as the CMO of . On this... by Marketing Trends