The move into 2018 also comes with a shift in digital marketing. Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018. IN THIS EPISODE YOU’LL LEARN: One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone). Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution. Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.