The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.     IN THIS EPISODE YOU’LL LEARN: The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (<< And the “social circuit” you can implement to correct this mistake). Jennifer Sheahan’s approach to finding an avatar’s pain points. Case Studies on Jennifer’s work on Chloe Smith’s election to the House of Commons, and President Barack Obama’s 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Hootsuite Leela Cosgrove Website Leela Cosgrove Facebook Canva Post Promoter Pro Social  Media  Success  Check A look at how Jennifer Sheahan schedules content:   Press and hold link to visit the page Show Page Notes   Thanks for listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!