Discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales. Here’s what you’ll learn from Brad in this episode: How to convert more leads into sales using marketing automation How to reduce frustration around marketing automation The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today) Why how you implement automation is your greatest asset (not the software) Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective) How to bridge that gap from idea to implementation with your automation What LEGO figured out for small business (and how it applies to you converting leads into clients) The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags) The BIG Problem with the framework of Marketing Automation (and how it’s keeping you stuck) Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective) How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas And more… Shownotes and links from this episode can be found at:  www.ilovemarketing.com/281