Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits. Here's a glance at what you'll learn from Robin in this episode: Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up) A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... " The single most powerful marketing pieces you can put together The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability   Shownotes and links from this episode can be found at: www.ilovemarketing.com/277