Episode 222 Show Notes: The 4-Step Hook Model: How to build products so positively addicting people can't stop using them One thing most companies get wrong that you MUST do if you want to build habit-forming products Nir explains what a habit really is and the psychology of turning your products into habits inside your customers lives The best products don't always win. Why being 'first to mind' is key to having a widely used product Friction-Free Design: How to more quickly and easily get your customers to do what you want them to do The power of variable rewards that make your products enticing, entrancing, engaging, engrossing and exciting Nir shares four actions Facebook, Apple, Twitter and Google use to make their products irresistible