53 min listen
Going Undercover to Understand Your Customers
FromShopify Masters
ratings:
Length:
42 minutes
Released:
Apr 4, 2017
Format:
Podcast episode
Description
On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores.
Topics we cover:
How to approach a buyer at a store.
What you can learn by becoming a secret shopper.
Why you should start as small as possible when selling to big box retailers.
Topics we cover:
How to approach a buyer at a store.
What you can learn by becoming a secret shopper.
Why you should start as small as possible when selling to big box retailers.
Released:
Apr 4, 2017
Format:
Podcast episode
Titles in the series (100)
Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year: In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: 1. Why you might want to be careful about starting a business around a passion. 2. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business. by Shopify Masters