What is energy efficiency? That sounds like a pretty simple question. But it’s not.Defining efficiency used to be pretty straightforward: weatherize, upgrade equipment and lighting, use a bit of social science to cut consumption. But now efficiency is becoming just as much about shaping demand in real-time to support distributed energy. And that’s shaping how it gets defined, implemented and tracked.A confluence of factors — the rise of new consumer tech in the home, bundled distributed energy offerings, a shifting demand curve due to PV, improvements to data collection, and the “electrify everything movement — are changing efficiency's role on the grid. We'll discuss this changing paradigm in our first segment.Then, we'll move to electrification. Why are heat pumps suddenly getting so much attention? And how can they help meet efficiency and decarbonization goals?Finally, we'll end with an update on how global power brokers are thinking about energy at the World Economic Forum in Davos, Switzerland. Katherine comes to us from the event.Don't forget to rate and review us on Apple podcasts. We're giving away a free subscription to GTM Squared to the person who writes the most interesting review before the end of January.Read along with us:Twitter thread of efficiency resources suggested by listenersACEEE: Snapshot of Energy Efficiency Performance Incentives for Electric UtilitiesNexant: The Need for a Holistic Electrification StrategyGTM: Electric Heating Accelerates the Push for Deep Decarbonization, but Cost Remains an IssueGTM: Electric Heat Pumps Can Slash Heating Emissions by More Than Half in California HomesStrategen Consulting: Is the "Duck Curve" Eroding the Value of Energy Efficiency?Support for this podcast comes from Wunder Capital. Wunder Capital is the leading commercial solar financing company in the United States. Click here to find out how Wunder Capital can help you finance your next commercial solar project.Subscribe to The Energy Gang podcast via Apple Podcasts, Spotify, Google Podcasts, Stitcher or wherever you find your audio content.