We routinely bang the drum for choosing a niche and throwing all your effort at it - and Scott Hanson’s firm, Hanson McClain, is proof that this technique works.  The combination of dedicated, long-term marketing strategies and a niche of retiring utility workers has helped Scott and his partner Pat turn their business into a national advisory firm that serves about 4500 clients. And his firm handles all marketing for advisors, so advisors can focus on providing financial planning services rather than worrying about business development. In this interview, Scott talks about the major investment his $2.5 billion AUM firm has made in marketing, including hiring ten-plus marketing staff. And be sure to listen to the end, where Scott talks about the decision to sell 70% stake in his business in order to help the business keep growing strong well into the future. Get the full show notes and transcript for this episode at: www.kitces.com/36