His name is Jeffrey Zurofsky. You may have heard of him. He is an incredibly talented chef and a successful restauranteur who broke into the New York City restaurant scene after graduating from college. He, along with his business partner Tom Colicchio, co-founded the gourmet sandwich chain Wichcraft plus the fine dining restaurant Riverpark and its innovative accompanying urban farm in New York City.
 
Jeffrey also co-hosts the Bravo TV series, "Best New Restaurant," where he helps new restauranteurs learn how to navigate the realities of their businesses under pressure. We are going to talk a lot about those realities and how young budding restauranteurs and chefs can break into this very, very tough industry and build thriving businesses. Additionally we also talk about secrets to saving money when food shopping so you and I can save money at the grocery store and how to put the best quality foods in our carts for the least amount of money, the biggest mistake startup restaurant owners make, and how he recovered from his biggest financial mistake. All that and much, much more!