This year, more than half of Americans will use Facebook.  More than 360 million people are members of LinkedIn.  If you're not using social media to help promote your practice, you may be missing on an important channel for reaching prospective clients.  A new white paper from FindLaw, "From Novelty to Necessity: Pragmatic Social Media for Law Firms". discusses the real impact that social media can have on an attorney's brand.  A recent FindLaw survey found that consumers are likely to hire an attorney who has an active presence on social media. Sean Sands, a digital marketing experts, discusses how social media can benefit solo and small law firms.