In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take [01:08] #1: Keyword research. [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC. [01:40] This will give you an idea of the keywords that will drive traffic. [01:57] Keywords with a high CPC leads to higher revenue for you. [02:43] #2: Write skyscraper content. [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer. [03:35] #3: Share the content. [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content. [04:35] #4: Repurpose your content. [05:00] Reference the content reusage framework: spin your content off onto different mediums. [05:28]  #5: Start doing on-page SEO. [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords. [06:02: #6: Leverage the process you have created. [06:34] Go to ProBlogger and hire people to create your content. [07:04] #7: Expand internationally. [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs. [07:37] That’s all for today! [07:44] Tweet at Eric and let them know if you enjoyed this format. [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu