When the Chicago Cubs won the 2016 World Series, Jim Piko Jr. wasn't just thrilled as a longtime fan of the team. Marathon Sportswear, the screen printing company his father started in the family garage in 1980, began printing tens of thousands of officially licensed Cubs t-shirts as soon as the team won the championship. It was the equivalent of a farmer's bumper crop for Jim. Being prepared for that moment took weeks of advance preparation—and years of slowly building a business, one t-shirt at a time.