When they are it allows you to humanize insurance in a way no one else can. Because it's that intimate knowledge that will give you the advantage of communicating in the most effective way. The best part is you don't need a fancy InsurTech solution, instead, you might just need to pick up the thing that's been there from the start. When you do, you'll be surprised at how much there was still left to learn and the headstart it gives to make people think you're the only insurance game in town. That's what I talk to Michele Linca, of Linca Insurance, about her desire to make sure everyone knows she the place to be.