Today’s episode is from an interview by Frankie Fihn, a speaker, author, entrepreneur, and CEO
of Win With Fihn. In this interview, Frankie points out how my business strategies stand apart
from the rest because they are empathetic and preeminent.

In this episode, I’ll explain why if you aren’t a multiplier you are a diminisher – and I’ll stress
how having masterful thinking partners has allowed me to continuously grow. I’ll tell a story
that illustrates how you can make yourself interesting, relevant, and respected simply by
extending the same sentiment.

This interview will give you an inside look into the strategies that make the biggest impact in
business. I’ll dissect what I’ve learned through personal experience and I’ll reveal what causes
businesses to tank tragically or explode beyond what anyone thought possible. Tune in and
enjoy.

01:00 – 04:00 - Empathetic marketing and the strategy of preeminence
04:00 – 09:30 - On being a multiplier or a diminisher and having masterful thinking partners
09:30 – 16:30 - How to make yourself interesting, relevant, and respected
16:30 – 22:00 - My discoveries and experiences within differently industries
22:00 – 27:00 - The things that make the biggest difference in business
27:00 – 30:00 - An example of a simple strategy shift that made a big difference
30:00 – 35:00 - Consider the reason why and deploy masterful thinking