Michael Covel speaks with Richard Lewis. Lewis is the author of When Cultures Collide and When Teams Collide. He is a cross-cultural expert who has been studying language and communication his entire career. He’s traveled to 130+ countries and speaks eleven different languages. Why have a language and communications expert on a trend following trading show? Covel explains: We live in a complete and real world. You’re not just a trend following robot. There are many facets to life and the ability to communicate can’t be ignored. Covel and Lewis discuss how Lewis’ love affair with language started; the best way to start learning a language; travel as a “magic elixir” of sorts; the Lewis model; cultural differences in language, and what Lewis means by linear-active, multi-active, and reactive; the idea of losing face in the context of cross-cultural communication; microculture and macroculture; cross-cultural teams vs. homogenous teams; normal and abnormal in a cultural context; paperwork and punctuality in different cultures; why the linear-active person confronts with logic, the multi-active person confronts emotionally, and the reactive person is never confronting; and why there’s much more to making a deal than just quantity and price. Want a free trend following DVD? Go to www.trendfollowing.com/win.