Michael Covel talks to author Tom Asacker, author of "The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us To Believe." Asacker's book applies to not only all of Covel's world (trading), but it applies to anyone's chosen profession. Asacker and Covel talk about choice and distraction/distrust; belief and its connection to how people make decisions and habit; faith healers and how information can change our beliefs and perceptions; how the supermarket works as a metaphor for belief and choice; Vernon Smith and Daniel Kahneman; the instinctive "feeling" mind vs. the slow, deliberate thinking mind; leading people to choose themselves vs. just getting a job; thinking like a child; comfort vs. desire; why those that have nothing to lose can put themselves in the best position for success; pulling the curtain back on your own mind to determine what your own mind is doing to prevent you from living a full life; the power shift to the individual via the internet; why we see what our minds are conditioned to see; practice, hard work, and passion; the metaphor of baseball, perception, belief, and behavior; thinking your way to a change vs. acting your way to a change; Alan Watts, and the question of "What if money was no object?". Free DVD: www.trendfollowing.com/win.