"Give value first." "The customer doesn't care about you." You've heard this prospecting advice a lot. You've heard it on this show. It's great advice if you're cold calling but on social media everything gets turned on its head.  Attracting people on social media, building a following, it requires sharing valuable content that people want but it also requires sharing YOU! Today we're talking to Tyler J. McCall, Instagram and social media marketer, strategist, and coach for creatives and online business owners . He coaches people everyday who want to grow their following to increase their revenue. He'll tell us what he thinks the right balance is between sharing ourselves and sharing our knowledge. Tyler reveals practical tips that you can start implementing right after the podcast to get more followers and more engagement. These aren't phony hacks, this will require work but if you want to generate business online now is the time to sweat and share. FROM GRINDING TO GREATNESS $29 Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone. On today's show... 9:07 - Non-profit work teaches Tyler valuable lessons on value that he takes into his Instagram work 10:54 - Tyler starts a side hustle because people's instagram accounts made him sad :( 15:01 - Early business struggles and debt in the agency model shifts Tyler into coaching 19:52 - The Follower to Fan Society 22:23 - Getting clear on the ideal follower 24:29 - The one metric you should paying attention to on Instagram 26:53 - Mixing business and personal sharing on social media 30:13 - "If you want to grow your following you have to be proactive and find your followers." 32:43 - Stories are the gateway to a direct message 36:07 - "I'm sharing but I'm not getting followers, what the hell?!" 38:39 - Going from instagram story to monetized member More on today’s guest Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game in 2015. Tyler is based in Chicago, where he lives with his partner Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories. Instagram | www.instagram.com/tylerjmccall Facebook | www.facebook.com/tylerjmccall Facebook Group | www.tylerjmccall.com/group Follower to Fan Society | www.followertofansociety.com Tyler J. McCall | www.tylerjmccall.com Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.  FREE EBOOK: Jeffrey's Little E-Book of How to Listen Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.