In a perfect world closing sales would be as simple as making a layup. But too often deals that look like "nothing but net" end up being an airball.  Today's guest, Alan Stein, is world class as a sales and business coach and as a basketball coach. He's helped trained some of the best basketball players of our generation and he's translated the lessons he learned on the hardwood into the boardroom. Today is all about fundamentals and how re-thinking the way we've always done things, in sales meetings and process, can help you outscore and dominate your competition. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 07:16 - Why you should never getting bored with the basics 14:36 - Getting into the habits of purpose practice 22:51 - Alan's tips for creating more efficient meetings  39:50 - "One will feed my ego, one will actually feed my family"  45:43 - Jeffrey and Jennifer give effective sales coaching methods that you should be using right now More on today’s guest Alan Stein, Jr. is a keynote speaker and author who spent 15+ years as a performance coach working with the highest-performing basketball players on the planet. He now teaches audiences how to utilize the same strategies in business that elite athletes use to perform at a world-class level. FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.   Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy