When should you start to think about designing the culture of your organization? What is the ONE question you should ask in every interview? How do you make sure you are hiring people who will fit into your culture? How do you measure your team's happiness and satisfaction? My guest, Amy Errett, the Founder and CEO of Madison Reed, thought about the culture and team she wanted to build from the very beginning. Amy is a horseback riding, fly-fishing, black-diamond snowboarding, wine collecting, SF Giants-loving Californian. She founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary. The mission of Madison Reed is to make luxurious, at-home hair color with ingredients you can feel good about. Amy shares the startup story of Madison Reed, how she is disrupting an old school industry and how Madison Reed values and measures customer and employee satisfaction   This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!   Key Takeaways: The importance of creating a culture with intention How to measure customer satisfaction How to measure internal/Team satisfaction Why it is GREAT to have Values that repel some potential employees The one question you should ask in an interview Assessing Ability and Willingness The importance of Celebrating as a team Join The BizChix Community (free)   Listen to Other Women in Tech Interviews: Episode 60: Richard Branson funded Tech Entrepreneur Stacey Ferreira: Coder. Risk Taker. Future Cage Diver. Episode 109: UrbanSitter.com co-Founder & CEO Lynn Perkins – VC Funded Entrepreneur, Mom, Parent/Sitter Matchmaker Episode 161: LA Tech Start Up – Enplug CEO Nanxi Liu More Women in Tech Episodes   Mentioned in this Episode: Business Among Mom's Success Summit (Natalie is the Keynote Speaker) Madison Reed (use code BIZCHIX to save 10% off a color kit and get free shipping) Book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks   Apply to mastermind with Natalie and get connected with your Awesome Eight! Click to Learn More.   This content first appeared on BizChix.com