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691: King of Amazon Pricing Raises $33M, Helping 500 Sellers Make More Money

691: King of Amazon Pricing Raises $33M, Helping 500 Sellers Make More Money

FromSaaS Interviews with CEOs, Startups, Founders


691: King of Amazon Pricing Raises $33M, Helping 500 Sellers Make More Money

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
28 minutes
Released:
Jun 15, 2017
Format:
Podcast episode

Description

Victor Rosenman. He’s the CEO and founder of Feedvisor. Before founding Feedvisor, he was the founder of an innovative marketing startup and a senior R&D manager at Sun Microsystems. Victor holds a BSc in computer science and an executive MBA from Kellogg Northwestern. Famous Five: Favorite Book? – The Black Swan What CEO do you follow? –  Jeff Bezos Favorite online tool? — Whatsapp How many hours of sleep do you get?— 6-8 If you could let your 20-year old self, know one thing, what would it be? – “Whenever you make a decision, you need to think a little bit longer”   Time Stamped Show Notes: 00:47 – Nathan introduces Victor to the show 01:24 – Feedvisor is a decision support system for large ecommerce vendors that sell through marketplaces 02:57 – Most of the e-commerce that joins Feedvisor has significant business on Amazon 03:06 – Before joining Feedvisor, they will be doing marketplace management through Amazon 03:32 – Feedvisor makes the numbers on the marketplace right 03:50 – Feedvisor looks into a load of various numbers so they can tell which price is right 04:05 – Stock is almost similar to Amazon where there’s competition in prices 04:20 – To look into the numbers and make decisions is tough 04:42 – Feedvisor decides more on pricing, replenishment and assortment 05:02 – Feedvisor charges a monthly subscription 05:15 – Average customer pay is $2-3K a month 06:06 – Undercuts is getting information and automated price adjustments 06:20 – For every revenue Undercuts gets through the system, they pay a rev share 06:40 – Not going through Feedvisor’s system will not make sense for the clients 06:49 – “There’s no way you’ll be fast by doing things manually” 06:55 – The rev share is a portion of the entire fee 07:20 – Average rev share percentage 07:38 – Majority of Feedvisor’s revenue is coming from their fixed revenue stream 07:45 – Feedvisor was founded in 2011 07:55 – Feedvisor was initially bootstrapped for a year 08:00 – Feedvisor got an initial seat funding in 2012 08:03 – It was for $500K 08:11 – It was all equity 08:15 – To date, Feedvisor has raised $33M 08:34 – Feedvisor’s funding experience wasn’t easy but it was fair 08:46 – Feedvisor was initially from Israel 09:12 – Israel has a powerful VC ecosystem 09:18 – It’s not different than Silicon Valley 09:48 – Feedvisor’s revenue just before raising a round 10:00 – When Feedvisor raised a seed round, Victor didn’t know about the e-commerce business 10:16 – Feedvisor was primarily rev share when they started 10:47 – Feedvisor raised funding in Q4 11:45 – Victor pitched to the investors slowly 12:00 – In the end, Angel investor is much more of a personal business 12:55 – The series B was done with a common valuation 13:09 – The common valuation for series B is 60%-150% 13:30 – Team size 13:40 – Feedvisor has around 500-600 customers 14:12 – Average MRR 14:57 – Churn is quite low 15:50 – Feedvisor is close to net negative revenue churn 16:10 – Feedvisor focuses on value 16:57 – By optimizing Feedvisor, they create an ROI 17:58 – Feedvisor is charging a fair amount and they understand their customers 18:55 – Feedvisor finds customers through brand building initiatives and content marketing 19:02 – Feedvisor invests a lot on brand building 19:10 – “When you think Feedvisor, you think it’s a reliable solution” 19:34 – Feedvisor does their own conferences 19:47 – Feedvisor creates an environment where people can learn 20:21 – Feedvisor has paid $3-4K for content marketing 20:57 – It is about investing into everything that can help you position yourself, not just content marketing 21:44 – LTV 22:23 – CAC 23:45 – The Famous Five   3 Key Points: People want their businesses not to just be automated, but also precise at the same time. Building your brand creates a great reputation and image for your business. Making big decisions requires careful consideration and time.   Resources Mentioned: The Top Inbox  – The site Nathan uses to
Released:
Jun 15, 2017
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon