Kevin was recently hired on at a charter school in Georgia called Lake Oconee Academy. He has been coaching basketball for over 26 years. Kevin grew up in San Jose California and played football, basketball, and baseball growing up. Kevin shares with us how he is creating the culture at Lake Oconee specifically with Benchmarks and Action Steps, as well as how he founded the Legends Clinic coaching conference.

Twitter: @kevinfurtado

Video of Legends Clinic Conference: loatv.org







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Building a New Culture

Built to last
Teach life skills & develop great people
Core values: FIST: Family, Integrity, Serve others, Toughness
Demanding culture
Good never is

5 year Action Plan
See Kevin's 5 year detailed plan here: Lake Oconee Academy Girls Basketball Action Plan

Year 1 Benchmarks

Every level of our program will know our core values (from elementary school feeder programs through high school)
Win 10-12 games
Establish relentless work ethic

Action Steps

Our players will be taught our core values at every practice and team meeting
We will emphasize total team play in our system with tough team defense and unselfish passing offense.
Every player will be held accountable for their effort at every practice. They use objective chart to track. Tracks: Attendance, Hustle, attitude, who took a charge, etc.
We will perform 4-5 community events every season
We will build our team room in high standards
We will establish our little-dribblers program (kids perform ball-handling program at halftime of games). Great way to bring in more parents to your game too.

Great book reference: Jon Gordon's The Hardhat

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Legends Clinic
Free download of entire clinic: loatv.org

Coach Durden - Teaching accountability - He has one rule in his practices: No walking

Parting Advice

It's all about making the kid's have the best experience possible and growing the kids




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