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Referral Partners 10 People to get Design Referrals From - RD124

Referral Partners 10 People to get Design Referrals From - RD124

FromResourceful Designer: Strategies for running a graphic design business


Referral Partners 10 People to get Design Referrals From - RD124

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
35 minutes
Released:
Jun 8, 2018
Format:
Podcast episode

Description

Referral Partners 10 People to get Design Referrals From It's confusing for wannabe entrepreneurs to start a business. Their confusion creates an excellent opportunity for you, as a designer to team up with referral partners and not only help these entrepreneurs get started, but it also helps grow your and your referral partners' businesses. Starting a business is a daunting task. You don't just get out of bed one morning and think to yourself “What should I do today? I know, I’ll start a business.” That's not how it works. There are so many steps involved in starting a business that it’s difficult to know where to start. That’s why most people wanting to start a new business seek guidance, help and advice in their endeavour. Since there’s no Start Here button to push whenever someone wants to start a business, that guidance, help and advice they seek out can come from anywhere and anyone, including you, their designer. If you want to help these new entrepreneurs to the best of your ability you should have referral partners that can lend a hand. What is a referral partner? A Referral Partner is as simple as it sounds. It’s partners that refer to each other. If someone comes to you for advice on starting a business, you refer them to the partner that would best help them, and vice versa, whenever someone goes to one of your partners, and they require design services, your partner refers them to you. That's all there is to it. Choosing your referral partners. A referral partner should be someone integral in the development of new businesses that complement what you do as a designer. Here is a list of 10 people you should approach to become referral partners. Industry suppliers Industry suppliers include printers, sign makers, vehicle wrappers, and anyone else within your industry but who don't compete with you for design. When a new startup hires you to design their new logo, you can refer them to these people to get the rest of their branding and marketing material produced. When a client contacts one of these partners asking about their services, the partner can send the client your way for design and web work. Lawyers A lawyer may be the first person contacted when someone is thinking of starting a business. Partner with them and they can refer these new business people your way. When a new client comes to you at the start of their business journey you could recommend them to the lawyer. Accountants Just like a lawyer, some people will talk to their accountants before deciding on a course of action for their business. Team up with one and send clients both ways. Financial Institutions Financial institutions include banks, credit unions, financial advisors, money lenders, venture capitalists or anyone involved with financing business. Financial institutions make great partners. Local business offices Most places require businesses to register their name, obtain a license, submit a business plan etc. Partner with these places to get more clients. Chamber of Commerce Most communities have a Chamber of Commerce. They make great referral partners. You may have to become a member to partner with them, but it's well worth the cost to gain more clients. Local business groups Municipalities often have private business groups made up of local business people that handle specific areas of a community. For example, a Downtown Business Group, or Waterfront Business Group. Contact these groups and ask them to refer any new businesses in their area to you. Commercial real estate agents Partner up with commercial real estate agents and send growing clients their way when they need to expand and ask them to refer similar businesses back to you. Business schools Contact local schools to see if they offer business classes or workshops for new entrepreneurs. Ask to speak to the class about the importance of good branding. You can also ask them to refer students your way. Unions Approach Union offices and ask them to refer any union members who a
Released:
Jun 8, 2018
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!