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5 Overlooked Opportunities To Grow Your Design Business - RD103

5 Overlooked Opportunities To Grow Your Design Business - RD103

FromResourceful Designer: Strategies for running a graphic design business


5 Overlooked Opportunities To Grow Your Design Business - RD103

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
25 minutes
Released:
Jan 11, 2018
Format:
Podcast episode

Description

Are you looking for opportunities to grow your business? [sc name="pod_ad"]It's a given, you want your design business to succeed. To accomplish that, you need to find opportunities to grow. Some of those opportunities take time and money and are well worth the effort. But some opportunities to grow are so small and simple that they are often overlooked. On this episode of the podcast, I share five such opportunities you can implement today to help grow your design business. Be sure to listen to the podcast for the full story, but here's a sample of what I discussed. 5 Overlooked Opportunities To Grow Your Design Business 1) Your Email Signature Most people's email signature consists of their name, title, perhaps their business name and contact information. If this sounds like your email signature, you are missing out on an opportunity to grow your design business. Include a short sentence or a bullet list mentioning the services you offer. Be specific. Go beyond simple print and web design and mentions things like trade show displays, T-shirt designs, Facebook and Google Ads, vehicle wraps, signage and anything else you may offer. You never know when someone might see it and think "I didn't know they did that. I should contact them about it". 2) Your About Page The About Page on a website is something many people get wrong. Don't be one of them. An About Page is not there for people to learn about you, it's there to help people decide if you are someone they want to work with on their next project. If your about page isn't formatted correctly, you are missing out on a HUGE opportunity to grow your business. To learn more about the proper way to construct an about page listen to episode 52 of the podcast titled How A Great About Page Can Attract Design Clients. 3) The Back Of Your Business Cards Why do people leave the back of their business cards blank? It's such a waste of valuable real estate and a lost opportunity to help grow their business. Face it, most of your clients don't know what you do for a living. They hired you for one thing, and as far as they know, that's the only thing you do. The back of your business card should be used to list your services so naive clients can see everything you offer and perhaps give you more work. Whenever you hand out a business card, make sure you mention your list of services on the back. You never know who will end up with one of your cards and contact you because of a service you list on your card. Don't miss out on this opportunity to grow your business.  4) Your Social Media Profiles Just like your email signature and the back of your business cards, you are missing a huge opportunity if you don't list your services on your social media profiles. Every social media platform allows you to write a description of yourself. Simply saying you are a graphic and/or web designer isn't good enough because it doesn't mean anything to a lot of people. Use this space to list your services. Your social media posts should speak for themselves. But if the person viewing them wants to know more about you, don't make them jump through hoops. A link to your website or portfolio is a must in your profile but listing your services is an even better way to attract people's attention. Many designers find new clients via social media so don't neglect this opportunity to grow your business. 5) Your Out Of Office Reply A typical out of office reply looks something like this; Hi, thank you for your message. I’m out of the office and will not be replying to emails until my return. If a reply is required I will get back to you the week of [week of return] Thanks, If this is the type of out of office reply you are using you are missing out on a huge opportunity to grow your business. Use this space to interact with the person emailing you and start a conversation you can continue upon your return. Something like this; Hi, thank you for your message. I can’t wait to talk to you about ways to improve your
Released:
Jan 11, 2018
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!