It may not be rocket science, but there’s still much to consider when inventing children's toys, starting with all the ideas for what to build. Within the famous design firm IDEO, a small team toils away in a toy lab founded by Brendan Boyle, who also teaches design thinking at Stanford University. In conversation with Professor of the Practice Tina Seelig, Boyle discusses the importance of playfulness, divergent thinking and creativity in making toys.