You can now leave a voicemail for inclusion in the show: https://www.speakpipe.com/TheEdtechPodcast  Don't forget to Sign up to the newsletter :) Enjoy a $50 discount at SXSWedu® with the code: reg-edu-etp_c5173c53f9  What's in this episode? This week we have we’re in conversation with everyone from Pearson, The Bookseller, Edtech Exchange, Oxford University Press, Assembly, the Audio Book Publishers Association, Kortext, recorded at ‘Edtech for publishers’ at FutureBook '16, asking questions such as: What can edtech and publishers offer one another? Can two distinct business cultures meet in the middle or not? Is there a short term cost financially to publishers who are embracing edtech? Outside of content, what are the infrastructure considerations on edtech for publishers across data, and good connectivity What challenges do the financial squeezes in education and some difficult edtech business models present?   A big thank you to The Bookseller, Future Book and Edtech Exchange who worked on The Edtech for Publishers event together, and if you like this episode you might be tempted to also check out episode 37 on textbooks vs. technology.  Sample Quotes  1) Andrew Keen author 'Wake up and understand that finally, you can learn what your consumer wants' 'Digital and Paper: You cannot do one without the other' 2) Philip Jones editor at the Bookseller 'Lots of startups coming in, lots of opportunities, lots of disturbance in the force. Education publishers are worried that there will be some change down the line that they don't see early enough.'   3) George Burgess, founder of Gojimo and the EdTech Exchange 'Big publishers seek in edtech innovation, outsourcing of risks, and opportunity to learn from it'   4) Tom Hall. (Former) VP Tech and Digital at Pearson     'It's still a messy industry: pricing, market revenues and getting your content ready are the main issues'   Don't forget to subscribe to The Edtech Podcast on iTunes or Stitcher.  References:  Andrew Keen, entrepreneur and author: https://en.wikipedia.org/wiki/Andrew_Keen ; http://www.ajkeen.com ; https://twitter.com/ajkeen Philip Jones, Editor at The Bookseller: http://www.thebookseller.com ; https://twitter.com/philipdsjones?lang=en ; jones@thebookseller.com George Burgess, founder of Gojimo and the EdTech Exchange: https://twitter.com/burgesg?lang=en ; george@gojimo.co.uk Gojimo: http://www.gojimo.com The Edtech Exchange: http://edtech.exchange  Tom Hall. VP Technology and Digital at Pearson (no longer at Pearson): https://twitter.com/tomjhall?lang=en Pearson: http://www.pearsoned.com ; https://www.pearsonmylabandmastering.com/global/ Imogen Poole. Area sales manager for Africa and the Caribbean Oxford University Press https://twitter.com/imogenpoole Oxford University Press: https://global.oup.com/?cc=tw Kate Worlock, VP & Lead Analyst Outsell: https://www.outsellinc.com/team/kate-worlock ; https://twitter.com/outsellkate?lang=en Outsell Inc.: https://www.outsellinc.com BUSUU: https://www.busuu.com Caroline Wright, Director General at the British Educational Suppliers Association: https://twitter.com/cjpwright ; https://www.besa.org.uk Emma Barnes, CEO Bibliocloud & Snowbooks: http://bibliocloud.com ; https://twitter.com/has_many_books ; https://twitter.com/bibliocloud ; http://snowbooks.com ; https://twitter.com/snowbooks?lang=en UCL: http://www.ucl.ac.uk Joshua Perry Director at Assembly: https://twitter.com/bringmoredata?lang=en ; http://blog.assembly.education/author/josh/ ; https://twitter.com/Assembly_Edu James Gray, CEO, Kortext: https://www.linkedin.com/in/jamesgray1/ ; http://www.kortext.com Michelle Cobb, Executive Director of the US Audio Publishers Association: https://www.audiopub.org/education/sound-learning ; mcobb@audiopub.org  Ali Muirden, Creative content Ltd.: http://www.creativecontentdigital.com ; https://twitter.com/CCTheLowdown Catherine Allen, Immersive Media specialist, Lyristic: https://twitter.com/_catherineallen?lang=