33 min listen
Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer
Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer
ratings:
Length:
33 minutes
Released:
Mar 14, 2019
Format:
Podcast episode
Description
It is no secret that with the rise of direct-to-consumer companies and e-commerce shopping, legacy retailers are struggling to maintain massive flagship stores and retail footprints. While some retailers are closing their doors, others are searching for ways to reinvigorate their spaces to keep customers coming back. Earlier this year, Bloomingdale's unveiled a completely renovated flagship experience featuring a brand new beauty and fragrance floor. The new space features interactive technology, expanded beauty services, shop-in-shops and event programming. For Stacie Bortek, Bloomingdale's vp and divisional merchandise manager of beauty and fragrance, the updated experience is all about evolving to meet the needs of the modern beauty consumer. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Borteck to discuss the major changes to the Bloomingdale's beauty and fragrance experience, the unique events the customer has come to expect and the way beauty is expanding throughout the company's flagship.
Released:
Mar 14, 2019
Format:
Podcast episode
Titles in the series (100)
Dirty Lemon's Zak Normandin: 'Conversational commerce is the future': Zak Normandin is a problem solver. Back in 2009, he founded Little Duck Organics because he was having a hard time finding healthy snacks for his kids. After selling off a majority of that company, he set out on a new mission: to create a fast,... by The Glossy Beauty Podcast