Rachel Roff always knew she wanted to be an esthetician. So four days after graduating from college, she was back in the classroom, but this time at esthetic school. During her time there, she noticed how limited treatment options were for people of color. Her efforts to change what she saw as outright prejudice led her to found Urban Skin Solutions Med Spa and later Urban Skin Rx Skincare, both focused on serving a clientele of diverse skin tones. In this episode, hear how recognizing a need for inclusivity allowed her business to grow from a single location med spa to an insider destination with a skincare brand now available at retail powerhouses like Target and Ulta.

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