In this new segment from our 24 hour Facebook Live, Impactathon. Tom and Former Chief Sales Officer at Quest; Current President at KNOW Better Foods, Yemeni Mesa, (IG: @keto_head), dive deep on the Ketogenic (Keto) Diet and many of the benefits it offers. From improved cognition to weight loss, Tom and Yemini discuss and answer many questions you might have about the Keto Diet! Topics in this episode include: * Why a ketogenic diet is so Impactful  * Is the keto diet more expensive?  * Keto diet's beneficial impacts, such as cognitive impacts on anxiety and its anti-inflammatory properties.  * How KNOW Better Foods built a winning team.  * What Tom and Yemeni's typical keto and protein meals look like.  * The difference between a keto diet and a 'high-fat, low-carb' diet  * Main stereotypes and misconceptions of ketogenics.  * Why the topic of health is going to become more important at Impact Theory  * and much more FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo DOWNLOAD the 25 Bullet Impact Theory Belief System: http://bit.ly/2ubknRe SHOP: http://bit.ly/2rtRN8T FACEBOOK GROUP: http://bit.ly/2rg1AjM TOM BILYEU READING LIST: http://bit.ly/2rZdpO9 FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf Subscribe to the PODCAST to get episodes early: http://apple.co/2icO5wz