E39 | Coffee Lore: Freezing Coffee & The Halo Effect In this episode, Wes and Jesse talk up freezing your coffee. Is it a myth, is it a mere coffee legend? What does freezing coffee have to do with preserving freshness? Wes heads up the discussion of sustainability by bringing "The Halo Effect" into the conversation.   REFERENCES: Scientific Reports: The effect on bean origin on grinding roasted coffee (Open Article) Times: Science Finally Figured Out How to Make Coffee Even Better (Megan Lasher) NCA: How to store coffee Planetary Design: AirScape   Follow us on Instagram @TheCoffeePodcast Follow us on Twitter @TheCoffeePodcst Click through our website www.TheCoffeePodcast.org Continue the conversation by #TCPe39