I stumbled across two tool that you can use to create screencasts. The first one is called Screencast-o-matic and the other is Jing.
Screencast-o-matic allows you to record 15 minutes of video. You can record your screen and webcam, save the file and publish to YouTube. The free version will put a watermark on your video. I also found Jing which is from the same people who make Camtasia. This software allows you to create 5 minute videos. The files is a swf file. They used to have a pro version which allowed files of mp4, but that has been discontinued. So if you are looking for a free solution screencast-o-matic might be something to look at. If you want to go pro to allowed you to make longer recordings, perform edits, and remove the watermark, the price is $15/yr
Scarcity Product Provides Live Stats to Customers
Social Pop is a great idea. It works with sites like JVZoo, Click bank, Deal Guardian and others to give you real time statistics on sales. For example if you have a deal for the first 100 sales at a certain price, Social Pop let's people know exactly how many are left. If can let people know if someone else just purchased the program as well. It integrates with the different websites I mentioned and you can customize the way the pop appears, looks, and where it is positioned on the page. My biggest complaint was I set up a black Friday deal from Friday to Monday and the counter showed 24 hours. Their support was quick and really wanted to help .You need to be able to copy code into the heading area and the body. I had one out of two and it caused a conflict with Value Add on (which I use) so I requested a refund, and the gave me one almost immediately. I liked the product, and their support was quick (but I had a very limited window) so I didn't have time to help me troubleshoot.