Jeffrey Shaw is a business coach for uncommon entrepreneurs, a podcast host and the author of the book Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. During our interview we discuss: - Jeffrey shares how he pivoted from being a successful photographer to coaching entrepreneurs. - He shares the top strategies he uses to get new coaching clients and it's NOT paid advertising. - Jeff shares his #1 growth strategy. - He shares why he believes the 80/20 principal is outdated and not ideal when trying to grow a successful business. - Jeff talks about why it's important to say NO to doing business with prospects that are NOT your ideal customer. - He talks about the 2 reasons why most businesses fail. - Jeff shares the 5 steps to define your ideal customer. - Jeff shares his favorite growth tools/software. - He also recommends his favorite book. Jeff's website: - www.jeffreyshaw.com/growthexperts