In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:How you can start learning about content design if you're a newbieWhy it's important to distinguish between a user's need and your business need when creating contentHow you can be sure that the content you're creating is resonating with the intended audienceThe critical documents you need in your business in order to remain user centricYou can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/ For information regarding your data privacy, visit acast.com/privacy